What Have you learnt about technologies from the process of constructing this product

Reflective Evaluation Question 3 - Distribution

Distribution is how a company promotes and sells there film to the public and how they intend to attract there target audience, they use a variety of things such as: posters, trailers or websites to help raise the publicity of the film and make sure that it attracts the large audiences they are looking for.

We could Distribute our film using posters or trailers by taking inspiration from the following examples and creating our own for our film.

Major Media Institution examples - 20th Century Fox

This poster for the film mirrors by 20th century fox aims to attract an audience by keeping the films threat secret but showing what appears to be the victim clearly being scared of something and by using a close up they emphasis her facial expression and the detail such as the blood dripping down her face. as well as this they show the director and star actors as this helps to attract fans of there previous work.They also have the writing in red as many horror films normally do suggesting there will be gore involved and have a black background to keep information hidden and make people wonder what is going on and so makes for a very effective poster by making sure it appeals to the  audience they want to attract and not revealing to much about the film, making audiences want to find out more.

This is our own poster that we created on photoshop,we got the inspiration from our poster mainly from the mirrors poster and used a similar layout, we also got many ideas from 28 days later which uses images to great effect in the sense that it can keep the mystery of the threat hidden from the audience and so make them wonder what the film is about, this is represented in our poster through the black background

The trailer of mirrors is another good example of how fox distribute there films to there audiences , the trailer has many close ups of "victims" faces before they die or before something is about to happen to them and shows the fear in there facial expressions. it also uses background music that provide a sense of fear and creepiness and sounds more like strange noises instead of actual music providing a scary atmosphere. As well this the trailer also shows that the film will include a lot of gore in the scenes where the man cuts his throat with a piece of glass and the woman kills herself which would help to attract audiences by showing them what to expect and also by suggesting what the threat in the movie is and so reveals more then the poster had but follows similar conventions.

The poster for 28 days later uses red white and black, the whole background is red and black with london in black and probably the main character visual too, this shows the film will be set in london however it does not reveal anything else to the audience except giving clues that something has gone wrong and making them become interested with the words in the poster with the last one being "devastation". The biohazard symbol also would be used as a point of interest to attract the audience and again gives suggestions on what the film may be about. This poster is simple but effective because it makes sure that everything important can be clearly noticed by the audience and is purposely there to attract them.






 This trailer uses the same words from the poster at the start and shows us what happens during each word to get the audience interested , also the music starts off slow and quiet and gets louder and more upbeat towards then end adding tension and suspense. It also uses a long shot of an abandoned london which would make audiences wonder what has happened and make them want to find out. It also uses many close ups to show the fear of the characters , however this trailer is different to that of mirrors as it includes more action such as the explosion and so could be attracting a wider audience by adding things such as this. The trailer is effective because although we do see the threat , we do not know how the characters escape or how the "threat" was established in the first place and so leaves the audience wanting to know what happens and so attracts them.


Independent Production Companies -Hammer Films

This poster also uses the possible "victim" as the main image but instead of a close up as in the mirrors poster it uses a mid shot and reveals part of the background showing a cloaked woman who could possibly be the threat and also reveals the setting in an old fashioned house with the moonlight helping to establish the creepy atmosphere to attract audiences. However the background does not reveal much and does add a sense of mystery and should help to interest audiences. As well as this it shows the main actors name clearly to attract a bigger audience by appealing to his fans.Also the font of the writing is almost ghostly and illuminated adding a sense of fear. The poster is effective as helps establish the main character and possibly the threat in the film.


The trailer uses music that starts off quietly and gets louder towards the end this helps to build up tension and adds to the feeling suspense and also suggesting to the audience the film will include a lot of build up of tension. It also shows us the setting to be the old house as the poster suggested but still does not reveal the threat in the film and instead keeps the audience wondering why the house is so important. however it does give suggestions that the threat may be a ghost for example some of the dialogue in the trailer includes the main character saying he believes someone is trying to reach out to him and when we see a chair rocking by itself. The trailer is very effective at keeping the story to the film hidden whilst at the same time attracting a wide range of audiences.




We could also distribute our film through youtube or local short film festivals to get public awareness of the film and help raise our audiences.


A Short film festival can help us to attract enough public attention and support for our film to be succesful, as well as helping us improve our work by receiving feedback from the audiences.

Putting our film on youtube can also help us to attract a bigger audience and gain more support possibly from professionals and so could help us to distribute our film more widely then we had originally planned.

Reflective Evaluation Question 4 and 5 - Audience

The target audience for our film would be mainly males probably aged between 18-30 as the film could possibly be rated 15 because we wish to have a larger range of audience.
18 Rated Films
Dawn of the dead- Certificate/ User Ratings

Votes	Average
Males	74,147	7.4
Females	8,361	7.3
Aged under 18	1,082	7.8
Males under 18	907	7.8
Females under 18	169	7.6
Aged 18-29	49,845	7.5
Males Aged 18-29	44,398	7.5
Females Aged 18-29	5,215	7.3
Aged 30-44	27,943	7.4
Males Aged 30-44	25,211	7.4
Females Aged 30-44	2,488	7.3
Aged 45+	3,588	7.0
Males Aged 45+	3,126	7.0
Females Aged 45+	422	7.2
IMDb staff	11	7.2
Top 1000 voters	677	7.0
US users	27,808	7.5
Non-US users	52,129	7.4

28 Days Later Certficate/user ratings

Males	105,171	7.6
Females	15,704	7.8
Aged under 18	1,382	8.0
Males under 18	1,116	8.0
Females under 18	255	7.8
Aged 18-29	73,471	7.8
Males Aged 18-29	63,031	7.8
Females Aged 18-29	10,076	7.9
Aged 30-44	40,177	7.5
Males Aged 30-44	35,286	7.5
Females Aged 30-44	4,511	7.7
Aged 45+	5,795	7.1
Males Aged 45+	5,008	7.1
Females Aged 45+	722	7.3
IMDb staff	23	7.9
Top 1000 voters	749	7.3
US users	36,110	7.8
Non-US users	80,408	7.6

15 Rated Films

Resident Evil Certificate/ User ratings

	Votes	Average
Males	71,260	6.5
Females	9,210	6.9
Aged under 18	1,189	7.1
Males under 18	946	7.0
Females under 18	234	7.4
Aged 18-29	49,958	6.6
Males Aged 18-29	43,601	6.6
Females Aged 18-29	6,095	7.1
Aged 30-44	25,794	6.4
Males Aged 30-44	23,161	6.4
Females Aged 30-44	2,411	6.6
Aged 45+	3,499	6.3
Males Aged 45+	3,067	6.3
Females Aged 45+	397	6.4
IMDb staff	11	5.2
Top 1000 voters	679	6.0
US users	20,261	6.5
Non-US users	56,684	6.5

Zombie Land Certificate/ User Ratings

Votes	Average
Males	119,756	7.8
Females	17,948	7.9
Aged under 18	4,595	8.4
Males under 18	3,552	8.4
Females under 18	998	8.3
Aged 18-29	92,331	7.9
Males Aged 18-29	79,249	7.9
Females Aged 18-29	12,665	8.0
Aged 30-44	35,720	7.5
Males Aged 30-44	31,948	7.5
Females Aged 30-44	3,491	7.6
Aged 45+	5,152	7.1
Males Aged 45+	4,429	7.1
Females Aged 45+	666	7.2
IMDb staff	26	7.7
Top 1000 voters	612	7.1
US users	40,489	8.0
Non-US users	88,597	7.7

Shaun of The Dead User Ratings

Votes	Average
Males	138,246	8.0
Females	21,802	8.0
Aged under 18	2,945	8.5
Males under 18	2,413	8.5
Females under 18	513	8.3
Aged 18-29	101,990	8.2
Males Aged 18-29	87,481	8.1
Females Aged 18-29	14,067	8.2
Aged 30-44	47,429	7.9
Males Aged 30-44	41,421	7.9
Females Aged 30-44	5,640	8.1
Aged 45+	7,593	7.1
Males Aged 45+	6,101	7.3
Females Aged 45+	1,406	6.1
IMDb staff	37	8.1
Top 1000 voters	782	7.5
US users	51,419	8.2
Non-US users	102,761	7.9

These ratings all show that more males watch he zombie genre then female and that most of them are aged between 18-29 even on the 15 rated films which shows that making our film an 18 certificate would suit the genre as it attracts the audience we want and it is mainly people in this age range who would be attracted to the film as the user ratings clearly show these are the ages we should target for our film.

Certificate Research (BBFC)

This films are allowed to show a reasonable amount of violence and gore as well as  strong language being allowed but not consistently , how ever they should not represent easily accessible weapons. The violence in the film should also not dwell on pain of the infliction of it for too long.

18s are allowed to include the most extreme scenes of violence and gore and do not have limits on the amount of strong language allowed ect

This research shows that although we could make a 18 film our plans would suit a 15 certificate much better especially seeing as we want a large range of target audience and want people to be able to relate to all our characters from any age or gender, also our scene do include gore/violence but not to the extent outlined in the 18 guidelines and so it would be fine to produce our film as a 15 and allowing us to attract larger audiences and wider interest.


28 Days Later- How It Represents Age/Gender/Class Ect
28 Days later follows many stereotypical approaches especially in age and gender, as throughout the film many of the main male characters risk there lives to save the women who are portrayed as weak and vulnerable and possibly the main victims throughout, however there is one female who does have traditional male traits and does save the main male character but she is saved by him a number of times later on and so gives the usual feeling of men being stronger than women. The film also represents age by showing the older characters has more intelligent and commanding then the younger ones who are portrayed as more rash and sometime stupid, however it is the younger characters who survive even without the leadership of the oldest character and so helps younger people relate to the film better and possibly hinting at the target audience this film had been aiming for.


The representation in the film suggests that the target audience is probably older males 15+ or possibly 18+ as although there are a number of important female characters , they are mainly portrayed as "victims" and needing to be rescued by a male. This would help there target audience to identify with the main character , they would also identify more with him because he is of a similar age to the possible target audience and so they could relate to him more.




Question 5
We planned our film to engage our target audience in a number of ways , firstly most of the characters are of a similar age to that of our target audience and so makes it easier for them to relate to the characters within the film on a more personal level. they will enjoy the gore and violence throughout the film as well as the scenes that help build the tension up towards these violent parts. They will be expecting a large amount of gore as well as a lot of violent scenes and so we hope to make the film to suit there expectations by providing this throughout the film without going over the top.


We targeted a particular age and gender based on the user reviews of different films( Shown in this post) this research helped us to pick an accurate target audience for our film and so ensuring that we will attract a large audience because we have targeted the correct age and gender.


Our location is in an abandoned urban area and our main props are fake blood and tore up clothing, this will engage the target audience because the setting is easy for them to imagine but it is shown in a different light to what they would expect and so provides a bigger sense of fear as they could easily picture themselves in the film. This conforms to conventions because many zombie horror films such as zombie land and 28 days later are set in abandoned urban area's and these always help to portray vulnerability and create a sense of fear.