Distribution is how a company promotes and sells there film to the public and how they intend to attract there target audience, they use a variety of things such as: posters, trailers or websites to help raise the publicity of the film and make sure that it attracts the large audiences they are looking for.
We could Distribute our film using posters or trailers by taking inspiration from the following examples and creating our own for our film.
Major Media Institution examples - 20th Century Fox
This poster for the film mirrors by 20th century fox aims to attract an audience by keeping the films threat secret but showing what appears to be the victim clearly being scared of something and by using a close up they emphasis her facial expression and the detail such as the blood dripping down her face. as well as this they show the director and star actors as this helps to attract fans of there previous work.They also have the writing in red as many horror films normally do suggesting there will be gore involved and have a black background to keep information hidden and make people wonder what is going on and so makes for a very effective poster by making sure it appeals to the audience they want to attract and not revealing to much about the film, making audiences want to find out more.
This is our own poster that we created on photoshop,we got the inspiration from our poster mainly from the mirrors poster and used a similar layout, we also got many ideas from 28 days later which uses images to great effect in the sense that it can keep the mystery of the threat hidden from the audience and so make them wonder what the film is about, this is represented in our poster through the black background
The trailer of mirrors is another good example of how fox distribute there films to there audiences , the trailer has many close ups of "victims" faces before they die or before something is about to happen to them and shows the fear in there facial expressions. it also uses background music that provide a sense of fear and creepiness and sounds more like strange noises instead of actual music providing a scary atmosphere. As well this the trailer also shows that the film will include a lot of gore in the scenes where the man cuts his throat with a piece of glass and the woman kills herself which would help to attract audiences by showing them what to expect and also by suggesting what the threat in the movie is and so reveals more then the poster had but follows similar conventions.
The poster for 28 days later uses red white and black, the whole background is red and black with london in black and probably the main character visual too, this shows the film will be set in london however it does not reveal anything else to the audience except giving clues that something has gone wrong and making them become interested with the words in the poster with the last one being "devastation". The biohazard symbol also would be used as a point of interest to attract the audience and again gives suggestions on what the film may be about. This poster is simple but effective because it makes sure that everything important can be clearly noticed by the audience and is purposely there to attract them.
This trailer uses the same words from the poster at the start and shows us what happens during each word to get the audience interested , also the music starts off slow and quiet and gets louder and more upbeat towards then end adding tension and suspense. It also uses a long shot of an abandoned london which would make audiences wonder what has happened and make them want to find out. It also uses many close ups to show the fear of the characters , however this trailer is different to that of mirrors as it includes more action such as the explosion and so could be attracting a wider audience by adding things such as this. The trailer is effective because although we do see the threat , we do not know how the characters escape or how the "threat" was established in the first place and so leaves the audience wanting to know what happens and so attracts them.
Independent Production Companies -Hammer Films
This poster also uses the possible "victim" as the main image but instead of a close up as in the mirrors poster it uses a mid shot and reveals part of the background showing a cloaked woman who could possibly be the threat and also reveals the setting in an old fashioned house with the moonlight helping to establish the creepy atmosphere to attract audiences. However the background does not reveal much and does add a sense of mystery and should help to interest audiences. As well as this it shows the main actors name clearly to attract a bigger audience by appealing to his fans.Also the font of the writing is almost ghostly and illuminated adding a sense of fear. The poster is effective as helps establish the main character and possibly the threat in the film.
The trailer uses music that starts off quietly and gets louder towards the end this helps to build up tension and adds to the feeling suspense and also suggesting to the audience the film will include a lot of build up of tension. It also shows us the setting to be the old house as the poster suggested but still does not reveal the threat in the film and instead keeps the audience wondering why the house is so important. however it does give suggestions that the threat may be a ghost for example some of the dialogue in the trailer includes the main character saying he believes someone is trying to reach out to him and when we see a chair rocking by itself. The trailer is very effective at keeping the story to the film hidden whilst at the same time attracting a wide range of audiences.
We could also distribute our film through youtube or local short film festivals to get public awareness of the film and help raise our audiences.
A Short film festival can help us to attract enough public attention and support for our film to be succesful, as well as helping us improve our work by receiving feedback from the audiences.
Putting our film on youtube can also help us to attract a bigger audience and gain more support possibly from professionals and so could help us to distribute our film more widely then we had originally planned.